Site & AI-Search Scorecard | The Village at Woods Edge

The Village at Woods Edge

Franklin, Virginia. A not-for-profit community with Independent Living, Assisted Living at The Manor, Memory Care and Short Term Rehab on one campus at 1401 North High Street, serving seniors for over 35 years.

This review reads villageatwoodsedge.com twice: once as a daughter in Suffolk comparing three communities on her phone, and once as the software that decides which page gets quoted in a search result or an AI answer. The score below is the gap between those two readings.

Prepared for Billie Turner, Executive Director
Illustrative review based on public pages and Semrush data, 5 October 2026
BI Consulting Services · Modernization of websites and deep analytics

Six subscores

Every deduction below traces to a page we read on 5 October 2026 or to a Semrush figure in the next section. Nothing is inferred from an industry average.

Design and mobile20 POINTS AVAILABLE

15 / 20

Speed and tech health15 POINTS AVAILABLE

8 / 15

Conversion path20 POINTS AVAILABLE

11 / 20

SEO basics20 POINTS AVAILABLE

13 / 20

AEO, answer engines15 POINTS AVAILABLE

5 / 15

Trust10 POINTS AVAILABLE

7 / 10

59 / 100 Strongest: design and mobile. Weakest: AEO, where 15 available points returned 5.

The Semrush picture

Semrush, United States database, villageatwoodsedge.com, pulled 5 October 2026. Monthly site visits were not available on this account, so the organic traffic estimate below is the figure used throughout.

161

Organic keywords

17 in positions 1 to 3, 30 more in 4 to 10

785

Organic visits a month

about 930 dollars of equivalent traffic value

Paid keywords

every visitor is earned, none bought

135

What we found, and the page it is on

Each of these is verifiable in under a minute from a browser, with no access to your systems.

Finding one

Your own name does not lead to your homepage

What we checked	What we found
Search term	"village at woods edge franklin va", 210 searches a month
Page that ranks	`villageatwoodsedge.com/event/holiday-bazaar`, a past event page
Second term	"village at woods edge franklin", 170 searches a month
Page that ranks	`/post/spiritual-wellness-with-jane-riddick-fries`, a blog post
Source	Semrush organic positions, US database, 5 October 2026

Why it matters

Someone who already knows your name is the warmest traffic there is. Today that person lands on a finished event or a blog post rather than the page built to introduce the community and book a tour. Event and post pages are outranking the homepage for the brand itself, which means the homepage is not being read as the canonical page for The Village.

What we would do

Retire or redirect expired event pages, add internal links from event and post pages back to the homepage, set a canonical on every page, and add an Organization markup block that names The Village at Woods Edge, the North High Street address and the not-for-profit status so Google can tell which page is the community.

Finding two

Thirty answers on the page, none of them machine readable

What we checked	What we found
Homepage	about 30 question and answer pairs rendered as plain text, covering care levels, costs, activities and safety
Assisted Living page	about 30 more, including eligibility, staffing ratios and financial assistance
Structured data	no JSON-LD found on the homepage: no FAQPage, no LocalBusiness, no Organization
Result in Semrush	0 featured snippets against 135 People Also Ask keywords

Why it matters

The hard part is already done. Somebody wrote sixty good answers to the questions families actually ask. Because none of it is marked up, Google and the AI assistants cannot lift any of it, so the answers sit on your page while aggregator sites get quoted instead. This is the single largest scoring gap on the review, 10 of 15 points lost.

What we would do

Mark the existing questions up as FAQPage. Add LocalBusiness with the address, the four phone numbers in your directory and the tour hours. Add Organization naming the not-for-profit status and the 35 year history. No new copy is required: this is a formatting change to text you have already published.

Finding three

The two biggest buttons on the homepage go nowhere

What we checked	What we found
Hero button	"Schedule a Tour" resolves to `villageatwoodsedge.com/#`
Quiz link	"Take our Find Your Floor Plan quiz" resolves to `villageatwoodsedge.com/#`
Tile buttons	several arrow links in the dining, around town and wellness tiles also resolve to `/#`
Tour form	one footer form repeated on every page, routed by a single "I am interested in" dropdown
Source	homepage markup read 5 October 2026

Why it matters

A visitor who has decided to act clicks the most prominent button on the page, and the page does not move. That is the most expensive defect any senior living site can carry, because it fails the warmest visitor at the exact moment of intent. The working call to action further down the page does not recover that person.

What we would do

Repoint every call to action at the contact page or an on-page tour form. Build Find Your Floor Plan as a real two question path into the seventeen published plans. Route form submissions by level of living with a 48 hour follow-up rule, so a Memory Care inquiry and a cottage inquiry do not land in the same inbox.

Smaller items noted and not scored separately: the dining, around town and wellness section is rendered twice in the homepage markup; several hero images ship as full size PNG at 2x; the Assisted Living page still links a September enrichment calendar in October; and the Advantage Club paragraph on the homepage contains a spelling slip in the word privileges.

Ninety days, cheapest and highest value first

Nothing in the first thirty days needs a redesign, a new photo shoot or a new content writer. The order matters more than the speed.

Days 0 to 30

Stop the leaks

Repoint every call to action that resolves to /#, starting with the hero Schedule a Tour button
Add FAQPage, LocalBusiness and Organization markup using the answers already on the site
Retire or redirect expired event pages so the homepage wins its own brand name
Replace the September enrichment calendar link on the Assisted Living page

Expected: the homepage ranks first for your own name, and the warmest click on the site starts working again.

Days 31 to 60

Faster and clearer

Compress the oversized hero images, several of which ship as full size PNG at 2x
Remove the duplicated homepage sections so the page is rendered once, not twice
Build Find Your Floor Plan as a real path into the seventeen published plans
Route tour form submissions by level of living with a 48 hour follow-up rule

Expected: a measurably faster homepage on a phone, and tour inquiries that arrive sorted.

Days 61 to 90

Win the answer box

Build a Franklin, Virginia page that answers the local questions families actually ask
Write and mark up answers aimed at the 135 People Also Ask keywords
Stand up the operating board so occupancy, tours and move-ins are one page
Set a monthly review of what changed and what it moved

Expected: first featured snippets, and a leadership meeting that opens with a number rather than a search for one.

Three things to look at

All built from your own copy, your own photography and public Semrush data. Nothing was taken from your systems.

This scorecard

The full 59 of 100 with every deduction, the evidence behind each finding, and the ninety day sequence written out.

You are reading it

A sample rebrand of your homepage

Your words and your photographs, rebuilt as a modern single page with working calls to action and the FAQ markup this review recommends.

Open the sample homepage →

The nine slide review deck

The same score, subscores, Semrush figures, findings and plan, as a PDF you can forward to your board or your marketing partner.

Open the deck (PDF) →

Twenty minutes, your questions, no slides.

calendly.com/nichole-mck-bics/assisted-living-analytics-support

Sunnyside Communities and Goodwin Living here in Virginia are close partners of ours, and we do a lot of their reporting, analytics, AI integration, and other support.